Approach Entertainment to Expand Celebrity Management BusinessBACK


                                                               Press Release

 Approach Entertainment to Expand Celebrity Management Business

Mumbai: Approach Entertainment (  ) , leading & award winning Celebrity Management, Films Productions, Advertising Films Productions,  Events and Entertainment Marketing company Approach Entertainment will be expanding its Celebrity and Artists Management Business. The fast growing celebrity management company has already handled Celebrity Brand Endorsements, Appearances, Performances for Bollywood Films and TV Celebrities. Approach Entertainment is based in Mumbai with its own operations in New Delhi, Gurgaon, Goa, Ghaziabad, Dehradun and Jalandhar.

Approach Entertainment is a specialized Celebrity and Artists Management Division of Leading PR and Integrated Communications Agency Approach Communications. Approach Communications has set up a specialized division ‘Approach Entertainment’ for PR Celebrity Management, Artist Management, Events, Talent Management, and Entertainment Marketing. It’s already offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In-film Advertising services to its MNC and Corporate client base, apart from other Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR Agency in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities.

Commenting on the Celebrity and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said Approach Entertainment believes in integrated entertainment marketing services and we have worked in Film and Celebrity management in the past. From some time now, we have been developing our capabilities in Celebrity Management, Talent Management, Artists Management, Films Productions, Advertising Films Productions, Music Videos Productions, Line Productions and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well. The firm has already signed few performing artists to market exclusively. The agency is also planning to sign up some Bollywood celebrities exclusively’.

Sonu Tyagi is an award winning writer, director and producer who has been directing and producing advertising films and music videos and soon making his bollywood debut. He has also worked in the film industry as an executive producer for few films in the past . The fast growing celebrity management agency in India  has already handled 5 films for In-film placements, marketing and other tie ups.

Now coming to Approach Entertainment, It is an entrepreneurial venture of young media and communications professional Sonu Tyagi who had worked with leading advertising agencies before launching his own PR and Communications firm at a very young age of 24.

Approach Entertainment has been in the business for a decade now and have already handled leading companies, entertainment and social sector clients. The agency is present in 7 cities of India with its headquarters in Mumbai and branch offices in New Delhi, Gurgaon, Goa and Dehradun and representatives in Kolkata, Banglore, Chennai Hyderabad, Lucknow, Chandigarh, Dehradun and Ghaziabad. Agency has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd,  Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

The celebrity management Agency in India is very excited about future prospects and soon entering in films productions and films marketing business. Approach Entertainment is having specialized division for Celebrity Management, Talent Management, Films Productions, Advertising and Corporate Films Productions, Viral Films Productions, Films Marketing, Events and Entertainment Marketing solutions.

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