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Approach Communications Launches Public Awareness Campaign Urging Voters to Prioritize National Interest over Caste, Religion, and Other Divisive Factors

Approach Communications Launches Public Awareness Campaign Urging Voters to Prioritize National Interest over Caste, Religion, and Other Divisive Factors

Mumbai – In a bid to foster a more unified and progressive society, Approach Communications is proud to announce the launch of its latest public awareness campaign. This campaign aims to encourage voters across the nation to prioritize the interest of the country over divisive factors such as caste, religion, and other personal considerations during elections. The campaign is supported by Approach Entertainment & Charitable Spiritual Organization Go Spiritual India.

The campaign, titled “Vote for National Interest,” underscores the critical importance of making informed decisions based on the long-term welfare and advancement of the nation as a whole. By shifting the focus away from identity politics and towards issues that affect every citizen, Approach Communications seeks to promote unity, equality, and inclusive governance.

“With the upcoming elections, it’s imperative that we, as citizens, prioritize the greater good of our nation over narrow sectarian interests,” said Sonu Tyagi, Director, Approach Communications. “By casting our votes based on the policies and vision for the country rather than factors like caste or religion, we can contribute to the building of a stronger, more cohesive society.”

The campaign will utilize a multi-channel approach, including social media outreach, community events, and educational workshops, to reach a wide audience across demographics. Through thought-provoking content, engaging discussions, and strategic partnerships, Approach Communications aims to spark meaningful conversations and inspire positive action among voters.

“We believe that every vote cast in the interest of the nation’s progress is a step towards a brighter future for all,” added Sonu Tyagi, Director, Approach Communications. “Together, we can create a political landscape where meritocracy, integrity, and inclusivity prevail.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Communications invites individuals, organizations, and influencers passionate about promoting unity and national interest to join hands in spreading the message of the campaign. Together, let us empower voters to make choices that reflect their commitment to a stronger, more prosperous India.

Approach Communications, a distinguished and accolade-laden PR & Integrated Communications agency, serves a wide spectrum of industries including Corporate, Healthcare, Entertainment, Finance, Education, and Social sectors. It operates as an integral component of the esteemed Approach Entertainment Group.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.   With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

At the helm of Approach Entertainment Group is Sonu Tyagi, an award-winning writer, director, and producer. With extensive experience collaborating with top advertising agencies and media houses in India, Tyagi brings a wealth of expertise to the table. Holding professional postgraduate qualifications in Advertising, Journalism, and Filmmaking, alongside a degree in Psychology, his multifaceted background underscores his versatility and depth in the industry.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Information: Visit us at www.approachentertainment.com & www.approachcommunications.in

Approach Communications / Approach Entertainment

9820965004 / 9716962242            Email: info@approachentertainment.com

Go Spiritual India Joins as Spiritual Partner for the Web Series ‘ Two Great Masters ‘

Go Spiritual India Joins as Spiritual Partner for the Web Series ‘ Two Great Masters ‘

Mumbai, India – In a significant collaboration aimed at enriching the spiritual essence of the upcoming web series ‘Two Great Masters,’ Go Spiritual India has been announced as the official Spiritual Partner. This partnership adds a profound dimension to the series, enhancing its exploration of spiritual teachings and philosophies.

As the series delves into the lives and teachings of Swami Vivekananda and Maharishi Paramhansa Yogananda, Go Spiritual India’s involvement underscores a commitment to fostering spiritual growth and enlightenment among viewers. The organization’s expertise in promoting spiritual awareness aligns seamlessly with the themes portrayed in ‘Two Great Masters.’

Directed by Anurag Sharma and produced by Juni Films in collaboration with Approach Entertainment, the web series promises to offer audiences a transformative journey through the profound wisdom of these spiritual luminaries. With Go Spiritual India onboard as the Spiritual Partner, viewers can expect an enriched viewing experience that delves deeper into the spiritual essence of the narrative.

Expressing enthusiasm about the partnership, Sonu Tyagi, Founder, Go Spiritual India stated, “We are delighted to partner with Juni Films and Approach Entertainment for the web series ‘Two Great Masters.’ This collaboration provides us with a unique opportunity to reach a wider audience and share the timeless teachings of Swami Vivekananda and Maharishi Paramhansa Yogananda with the world.”

Go Spiritual India Intro Film

The series, set to premiere on the MX Player OTT platform, aims to bridge the gap between spirituality and modern life, offering a contemporary perspective on age-old philosophies. With Go Spiritual India’s expertise and guidance, the series endeavors to inspire and uplift viewers, fostering a deeper understanding of spiritual principles in today’s fast-paced world.

The inclusion of Go Spiritual India as the Spiritual Partner for ‘Two Great Masters’ highlights a shared vision of promoting spiritual enlightenment and inner transformation. As audiences prepare to embark on this enlightening journey, the collaboration sets the stage for a profound exploration of spirituality in the digital age.

For media inquiries, interviews, or additional information about the partnership between Go Spiritual India and the web series ‘Two Great Masters,’ please contact Approach Entertainment at info@approachentertainment.com or visit www.approachentertainment.com and www.gospiritualindia.org.

Contact: Approach Entertainment / Go Spiritual India Phone: 9820965004 / 9716962242 Email: info@approachentertainment.com

Approach Entertainment & Juni Films’s Spiritual Web Series ‘Two Great Masters,’ Directed by Anurag Sharma, Premieres on MX Player OTT

Approach Entertainment & Juni Films’s Spiritual Web Series ‘Two Great Masters,’ Directed by Anurag Sharma, Premieres on MX Player OTT

Mumbai, India – ‘Two Great Masters,’ the highly anticipated spiritual web series produced by Juni Films in collaboration with Approach Entertainment and Go Spiritual India, has made its much-awaited debut on the MX Player OTT platform. Directed by the visionary Anurag Sharma, the series embarks on a transformative exploration of the spiritual teachings of two eminent twentieth-century luminaries, Swami Vivekananda and Maharishi Paramhansa Yogananda.

From the serene landscapes of Shoolini University in Solan, Himachal Pradesh, to the digital screens of viewers worldwide, ‘Two Great Masters’ promises an immersive and enlightening experience. The series weaves a captivating narrative inspired by the profound philosophies of Vivekananda and Yogananda, offering audiences a unique perspective on spirituality in the modern era.

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It features veteran actor Rakesh Bedi as narrator along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation

Sonu Tyagi, Approach Entertainment

The web series is supported by a leading Spiritual organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, expressed his excitement about the series’ premiere, emphasizing its relevance in today’s fast-paced world. He stated, “We are thrilled to bring ‘Two Great Masters’ to audiences worldwide through the MX Player platform. This series not only entertains but also enlightens, bridging the gap between spirituality and contemporary life.”

Anurag Sharma, Director of Juni Films, shared insights into the creative vision behind ‘Two Great Masters,’ affirming that the series goes beyond mere biography to explore the timeless wisdom of Vivekananda and Yogananda. “Our aim with this series is to inspire and uplift audiences, fostering a deeper understanding of spirituality amidst the complexities of modern living,” remarked Sharma.

Amrit Gupta, author of the renowned book ‘Two Great Masters,’ on which the web series is based, expressed his delight at seeing his work adapted for the screen. “It is truly gratifying to witness ‘Two Great Masters’ come to life on screen, bringing the timeless teachings of Vivekananda and Yogananda to a new generation of viewers,” Gupta commented.

Amrit Gupta, Author, Two Great Masters

With its captivating storyline, stellar cast, and picturesque cinematography, ‘Two Great Masters’ promises to captivate audiences of all ages. Now available for streaming exclusively on MX Player, viewers can embark on a journey of self-discovery and spiritual awakening from the comfort of their homes.

Juni Films is a Film Production company headed by Anurag Sharma. It has already produced a Bollywood Film Juni – The Last Prayer in 2022 and is working on a few projects soon.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

This unique web series is probably the first such venture that highlights the spiritual philosophy as experienced and described by Vivekananda and Paramhansa Yogananda. It remains a big question, how no one has thought of bringing the lives of these two masters on the celluloid or on the web before. In fact, the web series “Two Great Masters” is also not a straightforward biographical account of the lives of the two great masters. It rather showcases their philosophical and spiritual perspectives of life through present time characters.

For More Info: Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment 9820965004 / 9716962242 

Approach Entertainment & Juni Films’s Spiritual Series ‘Two Great Masters’ Premieres on MX Player OTT April 13th

Approach Entertainment & Juni Films’s Spiritual Series ‘Two Great Masters’ Premieres on MX Player OTT April 13th

Chandigarh, India – In a momentous occasion set to mark the convergence of spirituality and digital entertainment, the highly anticipated web series ‘Two Great Masters’ is all set to make its debut on the MX Player OTT platform on April 13th. Directed by the visionary Anurag Sharma, the series embarks on a transformative exploration of the profound spiritual teachings of Swami Vivekananda and Maharishi Paramhansa Yogananda.

Anurag Sharma

Ahead of its digital release, ‘Two Great Masters’ will be launched at the prestigious Chandigarh Press Club on April 13th, adding a ceremonial touch to the series’ unveiling. The event promises to be a gathering of luminaries from the entertainment industry, spirituality enthusiasts, and members of the press eager to witness the inauguration of this groundbreaking journey.

The web series, produced by Juni Films in collaboration with Approach Entertainment and Go Spiritual India, promises to offer audiences a unique perspective on spirituality in the modern era. From the picturesque landscapes of Shoolini University in Solan, Himachal Pradesh, to the digital screens of viewers worldwide, ‘Two Great Masters’ weaves a captivating narrative inspired by the timeless wisdom of Vivekananda and Yogananda.

At the heart of the series lies the character of Bhuwan, portrayed by actor Deep Sharma, whose soul-stirring quest for spiritual enlightenment serves as the focal point of the narrative. Deep’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation.

Expressing his anticipation for the series’ premiere, Anurag Sharma, Director of Juni Films, remarked, “With ‘Two Great Masters,’ we aim to inspire and uplift audiences, fostering a deeper understanding of spirituality amidst the complexities of modern living. The launch at Chandigarh Press Club holds special significance as we bring this transformative journey to audiences worldwide.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, highlighted the series’ significance in today’s fast-paced world, stating, “We are thrilled to bring ‘Two Great Masters’ to audiences worldwide through the MX Player platform. This series not only entertains but also enlightens, bridging the gap between spirituality and contemporary life.”

Amrit Gupta, author of the renowned book ‘Two Great Masters,’ on which the web series is based, expressed his delight at seeing his work adapted for the screen. “It is truly gratifying to witness ‘Two Great Masters’ come to life on screen, bringing the timeless teachings of Vivekananda and Yogananda to a new generation of viewers,” Gupta commented.

The event at Chandigarh Press Club will provide a platform for stakeholders to discuss the series’ themes, its significance in contemporary society, and the creative process behind its making. Attendees will have the opportunity to engage with the cast and crew, gaining insights into the spiritual journey depicted in ‘Two Great Masters.’

With its captivating storyline, stellar cast, and picturesque cinematography, ‘Two Great Masters’ promises to captivate audiences of all ages. As the series prepares to premiere exclusively on MX Player, viewers can embark on a journey of self-discovery and spiritual awakening from the comfort of their homes, beginning April 13th.

For media inquiries, interviews, or additional information about the launch event, please contact Approach Entertainment at info@approachentertainment.com or visit www.approachentertainment.com and www.gospiritualindia.org.

Contact: Approach Entertainment / Go Spiritual India Phone: 9820965004 / 9716962242 Email: info@approachentertainment.com

Approach Entertainment Shines as PR & Celebrity Partner at the Drivers of Digital Awards 2023

Approach Entertainment Shines as PR & Celebrity Partner at the Drivers of Digital Awards 2023

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

New Delhi: Approach Entertainment, a leading films productions, celebrity management, advertising & corporate films productions, films marketing, events & entertainment marketing company, basks in the glory of its association as the PR & Celebrity Partner at the prestigious Drivers of Digital Awards & Summit 2023. The event, organized by INKSPELL / Global Trends Forum and ICIC, witnessed a convergence of digital marketing mavens and industry stalwarts, marking a significant milestone in the realm of digital innovation and excellence. Go Spiritual India was the spiritual partner with the awards.

The Drivers of Digital Awards & Summit 2023, held under the theme “Digital Dynamics Unleashed,” showcased the pinnacle of achievement in the Indian digital marketing landscape. As the PR & Celebrity Partner, Approach Entertainment played a pivotal role in amplifying the event’s reach and significance, contributing to its resounding success.

Commenting on the agency’s participation, Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual India, remarked, “We are thrilled to have been a part of the Drivers of Digital Awards 2023 as the PR & Celebrity Partner. This event provided a platform to celebrate the extraordinary achievements and innovations in the digital marketing domain. Our collaboration aimed to highlight the brilliance and creativity of digital campaigns while fostering meaningful engagements within the industry.”

The event, which recognized outstanding contributions across various categories, witnessed Zee emerge as the Digital Brand of the Year, with an impressive haul of 13 awards. Zee Bangla and Zee Cinema also clinched significant accolades, underscoring the brand’s remarkable achievements in the digital sphere.

Approach Entertainment extends its heartfelt congratulations to all the winners, participants, and stakeholders who contributed to the event’s success. Through strategic PR initiatives and celebrity engagement, Approach Entertainment facilitated meaningful interactions and highlighted the innovative endeavors that are reshaping the digital marketing landscape in India.

The event featured engaging panel discussions led by esteemed industry leaders, providing valuable insights and perspectives on the evolving digital ecosystem. Approach Entertainment extends its gratitude to all partners, including Josh App, One India, Go Spiritual India, and others, whose support was instrumental in making the event a grand success.

As the curtains draw on the Drivers of Digital Awards & Summit 2023, Approach Entertainment reaffirms its commitment to fostering growth and innovation in the digital domain. The agency remains dedicated to leveraging its expertise and resources to empower brands and individuals to navigate the ever-changing landscape of digital marketing successfully.

Approach Entertainment stands as a comprehensive and acclaimed entity in the entertainment industry, offering a wide array of services. From award-winning celebrity management to film production, advertising, corporate film production, film marketing, events, and entertainment marketing, Approach Entertainment is a powerhouse of expertise. Additionally, the company boasts Approach Communications, a renowned PR and integrated marketing communications agency, along with Approach Bollywood, a prominent Bollywood newswire.

Go Spiritual India is a charitable spiritual organization dedicated to fostering spirituality, spiritual awareness, philanthropy, and social causes. Additionally, it is actively involved in promoting spiritual tourism, organizing media and events, advocating for mental health awareness, and promoting organic wellness initiatives.

For more information about Approach Entertainment and its services, please visit www.approachentertainment.com & www.gospiritualindia.org or contact:

Approach Entertainment / Approach Communications Contact: 9820965004 / 9716962242

Go Spiritual India Named Spiritual Partner for Drivers of Digital Awards & Summit 2023

Go Spiritual India Named Spiritual Partner for Drivers of Digital Awards & Summit 2023

Mumbai, India – March 26, 2024 – Go Spiritual India, a distinguished charitable organization dedicated to advancing spirituality and holistic well-being, proudly announces its partnership as the Spiritual Partner for the esteemed Drivers of Digital Awards & Summit 2023. This collaborative endeavor, facilitated by Inkspell Media in conjunction with Global Trends Forum and ICIC, marks a significant convergence of digital innovation and spiritual enlightenment on March 29th, 2024, commencing at 3:00 PM IST.

The Drivers of Digital Awards & Summit has long been recognized as a premier platform celebrating excellence and innovation in digital marketing, serving as a nexus for transformative insights and industry-leading discourse. With its thematic focus on “Digital Dynamics Unleashed,” this year’s summit promises to redefine the landscape of digital marketing by spotlighting the fusion of creativity, data analytics, and revenue generation as the driving forces behind unparalleled success in today’s dynamic milieu.

Go Spiritual India’s designation as the Spiritual Partner underscores its steadfast commitment to propagating the timeless wisdom and profound teachings of Indian spirituality on a global scale. By infusing spiritual insights into the fabric of the Drivers of Digital Awards & Summit 2023, Go Spiritual India seeks to inspire attendees to explore the depths of spiritual consciousness while navigating the complexities of the digital realm.

“Go Spiritual India” is expanding its outreach by launching a comprehensive News Magazine Portal & App under the same name. This digital platform is dedicated to providing a plethora of spiritual content, ranging from articles to videos and interviews, catering to seekers worldwide.

Alongside the digital platform, “Go Spiritual India” will introduce a monthly print magazine of the same name. This magazine will delve into in-depth articles, personal narratives, and practical insights pertaining to Indian spirituality. Additionally, the organization is actively working on launching a Web TV / OTT platform in the near future. This platform will offer a diverse array of spiritual and positive lifestyle programming, including documentaries, talks, and guided meditations.

“We are delighted to embark on this transformative journey as the Spiritual Partner for the Drivers of Digital Awards & Summit 2023,” remarked Sonu Tyagi, Founder of Go Spiritual India. “At Go Spiritual India, we believe in the transformative power of spirituality to foster inner peace, personal growth, and societal harmony. Through our partnership with this prestigious event, we aim to illuminate the path towards digital excellence imbued with spiritual wisdom.”

Go Spiritual India’s involvement in the Drivers of Digital Awards & Summit 2023 reflects its commitment to fostering holistic well-being and consciousness evolution amidst the rapid pace of digital transformation. By integrating spiritual principles into the discourse of digital innovation, Go Spiritual India endeavors to catalyze a paradigm shift towards a more enlightened and purpose-driven approach to digital marketing.

As the countdown to the summit commences, attendees can anticipate an enriching experience that harmonizes cutting-edge digital insights with timeless spiritual wisdom. Further details regarding the event, including registration information and agenda highlights, will be disseminated in the forthcoming days.

Established as a beacon of spiritual enlightenment and humanitarian service, Go Spiritual India is dedicated to promoting spiritual awareness, holistic wellness, and compassionate living on a global scale. Under the visionary leadership of Sonu Tyagi, Go Spiritual India continues to spearhead initiatives aimed at fostering spiritual growth, mental health advocacy, and philanthropic endeavors.

Sonu Tyagi, Founder, Go Spiritual India & Approach Entertainment

“Go Spiritual India,” a charitable spiritual organization under the umbrella of Approach Entertainment Group, is dedicated to philanthropy, fostering spiritual awareness, promoting charity, supporting mental health and wellness, advocating for organic living, promoting spiritual tourism, organizing events, and championing various social causes.

Approach Entertainment Group is renowned for its expertise in celebrity management, film productions, advertising, corporate film solutions, film marketing, and events and entertainment marketing. Through Approach Communications, the group operates a prominent PR and integrated communications agency, serving diverse sectors such as corporate, healthcare, entertainment, finance, education, and social domains. With a strong presence in key cities like Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group is a leading force in the entertainment, media, and communications industries. Moreover, the group is distinguished by its specialized Bollywood Newswire & Content Dissemination unit, known as Approach Bollywood.

For More Information: Approach Entertainment / Go Spiritual India

Contact: 9820965004 / 9716962242     Visit us at www.approachentertainment.com

Go Spiritual India Organization:                        www.gospiritualindia.org

Go Spiritual India Magazine:                               www.gospiritualindia.in

Approach Bollywood Launches Innovative Digital Campaign: “Holi Kab Hai, Kab Hai Holi”

Approach Bollywood Launches Innovative Digital Campaign: “Holi Kab Hai, Kab Hai Holi”

Mumbai, India – Approach Bollywood, a leading name in Bollywood and entertainment news, has unveiled its latest digital campaign, “Holi Kab Hai, Kab Hai Holi.” This quirky campaign will be active on social media platforms leading up to the festival of Holi. Notably, one of the campaign’s ads delivers a crucial social message against drunk driving.

This initiative targets both Bollywood’s trade professionals and the broader audience. Approach Bollywood, a venture of Approach Entertainment Group, recently introduced its own app, expanding its reach and services. With operations spanning major Indian cities like Mumbai, New Delhi, Gurugram, and others, Approach Entertainment Group is a renowned name in celebrity management, film production, advertising films productions, films marketing and events.

The campaign leverages humor and nostalgia, featuring iconic Bollywood characters like Gabbar and Sambha from the legendary movie Sholay. In one of the ads, Gabbar repeatedly asks Sambha about the timing of Holi, leading to amusing exchanges. The campaign aims to capture the essence of Bollywood’s cultural influence while also delivering a pertinent social message.

In the recently released second ad, Gabbar queries Sambha, “Holi Kab Hai, Kab Hai Holi,” to which Sambha retorts, “Sardar, you keep repeating the same question. Are we planning to raid the village again?” Gabbar, however, responds differently, stating, “No, we don’t need to raid the village. All I desire is to host a Holi party.”

As part of the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood delivers a crucial social message. In an upcoming digital ad set to launch three days before Holi, Veeru cautions Basanti, “Don’t dance in front of these dogs. They tend to cause a ruckus after drinking.” Through this scenario, Approach Bollywood seamlessly integrates the message of “Don’t Drink and Drive” into its campaign, effectively blending entertainment with social responsibility.

In addition to roping in influencers, Approach Bollywood has strategically integrated the message of “Don’t Drink & Drive” into its campaign. Through witty dialogues and engaging scenarios, the campaign effectively communicates this important social issue.
Sonu Tyagi, the founder of Approach Entertainment, shares insights into the campaign’s conception, stating, “Holi is a significant festival in India, and we wanted to blend its celebratory spirit with Bollywood’s charm. Our aim was to connect with both industry insiders and the millennial audience while also addressing a prevalent social concern.”

Approach Bollywood serves as a comprehensive newswire service, catering to various media platforms including newspapers, magazines, TV channels, radio, and digital media. The platform offers insights into the business side of films, TV, OTT, and the broader entertainment industry, supported by in-depth analysis and exclusive interviews.

In addition to its digital presence, Approach Bollywood plans to venture into organizing industry-related events and producing branded content with celebrities. With a focus on factual reporting and behind-the-scenes coverage, the platform aims to spark meaningful conversations within the entertainment industry.

Led by award-winning writer / director & Producer Sonu Tyagi, Approach Entertainment Group is expanding its horizon by venturing into Bollywood film & web series production. Approach Entertainment in Association with Go Spiritual India has recently co-produced a spiritual Web / TV Series Two Great Masters based on a Book written by Amrit Gupta. The web series has been directed by Anurag Sharma.  The company’s commitment to excellence has been recognized through prestigious awards, including “The Bizz India 2010 Award”, Service Excellence Award from Worldwide Marketing Organization & PR Agency of the Year Awards.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Info:

Approach Entertainment   9820965004 / 9716962242    

Visit at www.approachentertainment.com & www.approachbollywood.com

Approach Entertainment Named PR & Celebrity Partner for Drivers of Digital Awards & Summit 2023

Approach Entertainment Named PR & Celebrity Partner for Drivers of Digital Awards & Summit 2023

New Delhi, India – March 22, 2024 – Approach Entertainment, a leading figure in entertainment and media communication, has been appointed as the PR & Celebrity Partner for the highly anticipated Drivers of Digital Awards & Summit 2023. This prestigious event, organized by Inkspell Media in collaboration with Global Trends Forum and ICIC, is slated to be held virtually on March 29th, 2024, starting from 3:00 PM onwards.

The Drivers of Digital Awards & Summit is renowned for its celebration of innovation and excellence in digital marketing, serving as a catalyst for transformative insights and industry-leading discussions. With the theme “Digital Dynamics Unleashed,” the summit promises to redefine the contours of digital marketing by showcasing the convergence of creativity, data, and revenue as the driving forces behind unparalleled success in today’s dynamic landscape.

Approach Entertainment’s involvement as the PR & Celebrity Partner signifies a commitment to elevating the event’s visibility and bringing a touch of celebrity allure to the proceedings. Leveraging its extensive experience in media communication and celebrity management, Approach Entertainment aims to enhance the prestige and impact of the Drivers of Digital Awards & Summit 2023

“We are thrilled to join forces with Inkspell Media for the Drivers of Digital Awards & Summit 2023 as the PR & Celebrity Partner,” said Sonu Tyagi, Founder of Approach Entertainment. “In an increasingly digital world, this event serves as a beacon of inspiration and innovation, and we are excited to contribute our expertise in media communication and celebrity engagement to make this virtual experience truly unforgettable.”

Approach Entertainment’s partnership with the Drivers of Digital Awards & Summit 2023 underscores its commitment to fostering excellence in the digital marketing landscape. By amplifying the event’s reach and infusing it with the glitz and glamour of the entertainment industry, Approach Entertainment aims to facilitate meaningful connections and collaborations among attendees while honoring the trailblazers of digital marketing.

As the countdown to the virtual summit begins, attendees can look forward to an immersive experience that combines insightful discussions, networking opportunities, and recognition of industry trailblazers. Further details regarding the event, including registration information and agenda highlights, will be announced in the coming days.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For more information about Approach Entertainment, please visit at           https://www.approachentertainment.com

For More Info:

Approach Entertainment

9820965004 / 9716962242     Email us at info@approachentertainment.com

Visit us at   www.approachentertainment.com & www.gospiritualindia.org

Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual India, Welcomes Anurag Thakur’s Initiative to Ban Obscene and Vulgar OTTs

Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual India, Welcomes Anurag Thakur’s Initiative to Ban Obscene and Vulgar OTTs

Amidst the recent crackdown on 18 OTT platforms for disseminating obscene and vulgar content, Sonu Tyagi, acclaimed Writer, Director, Producer, and Founder of Approach Entertainment & Go Spiritual India, has come forth to commend the decisive action taken by Union Minister Anurag Singh Thakur. Recognizing the detrimental impact of such content on societal values and mental well-being, Tyagi voiced his support for the government’s initiative to curb the proliferation of objectionable material under the guise of creative expression.

In an exclusive statement to Bollywood & Entertainment Newswire, Approach Bollywood , Tyagi emphasized the importance of responsible content creation, underscoring the need for a delicate balance between artistic freedom and societal responsibility. “Creative freedom comes with a responsibility,” he asserted, echoing sentiments shared by many in the industry who advocate for ethical storytelling.

Approach Entertainment, a renowned film productions, celebrity management & entertainment marketing company founded by Sonu Tyagi, has been at the forefront of promoting meaningful content across various platforms. With a diverse portfolio spanning film production, celebrity & talent management, advertising films, events & entertainment marketing, Approach Entertainment has consistently championed narratives that resonate with audiences while upholding ethical standards.

Sonu Tyagi, in collaboration with Approach Entertainment and Go Spiritual India, has recently co-produced the web series “Two Great Masters.” Directed by Anurag Sharma, the series draws inspiration from the teachings of Swami Vivekananda and Paramhans Yogananda as depicted in Amrit Gupta’s book of the same name. The cast includes veteran actor Rakesh Bedi among others. Anticipated to premiere soon, the spiritual web series will be available on OTT platforms and television channels.

Additionally, Tyagi’s brainchild, Go Spiritual India, stands as a beacon for mental health awareness and holistic well-being. Through its multifaceted initiatives, Go Spiritual India aims to foster a positive cultural shift by promoting spiritual enlightenment, mental wellness, and compassion in society.

Highlighting the detrimental effects of obscene and vulgar content on mental health, particularly among the youth, Tyagi stressed the urgency of addressing this issue. He underscored the need for brands and content creators to exercise discernment in their associations, advocating for a shift towards narratives that inspire and uplift.

Furthermore, Go Spiritual India’s ongoing efforts in the realm of mental health advocacy serve as a testament to its commitment to fostering a society where individuals can thrive emotionally and spiritually.

Amidst ongoing debates surrounding government intervention in regulating OTT content, Tyagi’s endorsement of Anurag Thakur’s measures reflects a growing consensus within the industry regarding the need for responsible content governance.

As discussions surrounding the impact of media on societal values continue to evolve, voices like Sonu Tyagi’s serve as catalysts for meaningful change, heralding a new era of conscientious storytelling and cultural enrichment.

Go Spiritual India is a charitable spiritual organization dedicated to fostering spirituality, spiritual awareness, philanthropy, and social causes. Additionally, it is actively involved in promoting spiritual tourism, organizing media and events, advocating for mental health awareness, and promoting organic wellness initiatives.

Approach Entertainment stands as a comprehensive and acclaimed entity in the entertainment industry, offering a wide array of services. From award-winning celebrity management to film production, advertising, corporate film production, film marketing, events, and entertainment marketing, Approach Entertainment is a powerhouse of expertise. Additionally, the company boasts Approach Communications, a renowned PR and integrated marketing communications agency, along with Approach Bollywood, a prominent Bollywood newswire.

For More Info:  Approach Entertainment / Go Spiritual India

Sonu Tyagi   9820965004 / 9716962242

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Go Spiritual India Campaign to Promote Indian Spirituality Globally

Go Spiritual India Campaign to Promote Indian Spirituality Globally

Mumbai – “Go Spiritual India,” a charitable spiritual organization dedicated to preserving and promoting the rich spiritual heritage of India, has announced the launch of a new initiative aimed at spreading Indian spirituality worldwide. The “Go Spiritual India” campaign seeks to showcase the profound teachings and timeless wisdom of Indian spiritual traditions to a global audience.

India, often hailed as the cradle of spirituality, boasts a diverse tapestry of spiritual practices and philosophies that have captivated seekers from around the world for centuries. From the ancient wisdom of Yoga and Vedanta to the teachings of Buddhism, Jainism, and Sikhism, Indian spirituality offers a treasure trove of transformative insights and practices.


“Go Spiritual India” organization, with its deep-rooted commitment to spiritual upliftment and humanitarian service, endeavors to make these invaluable teachings accessible to people across the globe. Through the “Go Spiritual India” campaign, the organization aims to inspire individuals to explore the depths of Indian spirituality, fostering inner peace, and personal growth.

“We are thrilled to announce the launch of the ‘Go Spiritual India’ campaign, which embodies our organization’s mission to share the transformative power of Indian spirituality with the world,” said Sonu Tyagi, Founder of “Go Spiritual India” organization. “Through this initiative, we hope to ignite a global dialogue on spirituality, fostering understanding, harmony, and mutual respect among people of diverse cultures and backgrounds.”

Sonu Tyagi, Founder, Go Spiritual India

As part of its efforts to disseminate spiritual wisdom, “Go Spiritual India” is also launching a comprehensive News Magazine Portal & App, titled “Go Spiritual India,” dedicated to providing a wide range of spiritual content, including articles, videos, interviews, and more. This digital platform will serve as a hub for seekers worldwide to access authentic and insightful spiritual resources.

In addition to the digital platform, “Go Spiritual India” will introduce a monthly print magazine, also titled “Go Spiritual India,” featuring in-depth articles, personal stories, and practical insights on Indian spirituality. Furthermore, plans are underway to launch a Web TV / OTT platform in the near future, offering a diverse range of spiritual programming, including documentaries, talks, and guided meditations.

The campaign will support charitable initiatives aimed at alleviating suffering and promoting well-being in communities across India. Through partnerships with grassroots organizations and humanitarian projects, “Go Spiritual India” seeks to embody the spirit of seva (selfless service) and compassion inherent in Indian spiritual traditions.

As the world navigates through unprecedented challenges, the “Go Spiritual India” campaign serves as a beacon of hope and inspiration, inviting individuals to tap into the timeless wisdom of Indian spirituality for guidance and solace.

Go Spiritual India,” a prominent charitable spiritual organization, is spearheading initiatives aimed at advancing spirituality, philanthropy, and social responsibility on a global scale. Under the guidance of Sonu Tyagi, a spiritually inclined writer, director, and producer, “Go Spiritual India” is committed to promoting holistic well-being through various activities spanning spirituality, mental health advocacy, spiritual events, media outreach, spiritual tourism, wellness programs, organic living, and health initiatives.

Go Spiritual India


Sonu Tyagi, with a diverse background in journalism, advertising, and filmmaking, brings a wealth of experience to “Go Spiritual India.” Having previously worked with India’s top advertising agencies, Tyagi now leads Approach Entertainment, an award-winning Films Productions & Celebrity Management company, along with Approach Communications, a renowned PR & Integrated Communications Agency, and Approach Bollywood, a prominent Bollywood & Entertainment Newswire.

“Go Spiritual India” stands as a beacon for those seeking spiritual growth, personal transformation, and social impact. With a multifaceted approach, the organization endeavors to create meaningful change by fostering spiritual awareness, supporting philanthropic endeavors, and promoting societal well-being.

Through a myriad of activities and programs, “Go Spiritual India” aims to inspire individuals to embark on a journey of self-discovery, while also nurturing a sense of compassion and service towards others. From organizing spiritual events and workshops to advocating for mental health awareness, the organization is dedicated to empowering individuals and communities to lead more fulfilling lives.

In addition to its spiritual and philanthropic initiatives, “Go Spiritual India” is actively engaged in media dissemination, leveraging its platforms to spread spiritual wisdom, raise awareness on pressing social issues, and promote holistic wellness practices. Furthermore, the organization champions sustainable living through its advocacy for organic and health-conscious lifestyles.

As “Go Spiritual India” continues to expand its reach and impact, it remains steadfast in its commitment to serving humanity and fostering a culture of spirituality, compassion, and social responsibility.

For More Info:  Approach Entertainment / Go Spiritual India

9820965004 / 9716962242   Visit us at www.approachentertainment.com & www.gospiritualindia.org  Go Spiritual India Magazine : www.gospiritualindia.in